论大众传播时代的媒介权力  

Media Power in the Age of Mass Communication

作　　者：谢莹[1] 

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《湖南大众传媒职业技术学院学报》2003年第1期26-28,共3页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：大众媒介通过影响个体的认知与思维活动以及形成普遍社会心理,来产生一种对个体支配性的媒介权力。在这种媒介权力的背后,我们不仅能看到技术所起的巨大作用,同时能看到这种权力往往与意识形态联系在一起。这种媒介权力如果运用得当,可以成为一股有益于社会发展的动力;如果运用不当,也可能走向异化。Mass media can generate a controlling media power through influencing the individual recognition and thinking activity, thus forming a common social psychology. Behind this power, we can see not only the tremendous in-fluence of the technology, but also the usual connection of the power and the ideology. If the media power is properly put to use, it will be a kind of motivation that benefits the social development; but if it is not restricted and self- disciplined, it may tend to dissimilate itself.

关 键 词：大众传播时代 媒介权力 意识形态 社会发展 社会心理 

分 类 号：G206[文化科学—传播学]