入世后我国旅行社面临的挑战和对策  

Challenge Confronting China's Tourist Agencies and Countermeasures After Her Entrance into WTO

作　　者：沈萍[1] 

机构地区：[1]洛阳大学,河南洛阳471023

出　　处：《洛阳工业高等专科学校学报》2003年第1期70-71,共2页Journal of Luoyang Technology College

摘　　要：加入世贸组织后，随着国外跨国公司的进入，我国旅行社将面临着激烈的竞争。应加速企业制度改革，实现企业集团化，开展国际化经营，实施人才战略，提高国际竞争力。Afer China's entrance into WTO and with the incoming of the multinational corporation, the tourist agencies of our country will have to be faced with fiece competitions. Tourist agencies should accelerate the reform of the enterprise system, realize the merger of the enterprises and carry out international management, and practise the strategy of talented personnel and promote the international competition power.

关 键 词：入世 旅行社 对策 集团化 信息化 制度改革 国际化 营销手段 

分 类 号：F592.6[经济管理—旅游管理]