浅谈酒店业微电影营销模式  

A Brief Analysis of Micro-movie Marketing Modes in Hospitality

作　　者：张雪丽[1] 

机构地区：[1]浙江旅游职业学院

出　　处：《浙江旅游职业学院学报》2013年第1期74-77,84,共5页Journal of Tourism College of Zhejiang

摘　　要：当下流行的微电影成为酒店业品牌营销的有效载体之一,然而成功运用微电影取得良好营销效果的酒店业并不多。本文从酒店业微电影营销的现状入手,提出酒店业成功运用微电影营销必须把握精心设计的主题、多渠道的传播形式、后期宣传推广服务和优质的制作团队等四个关键点,并探讨了酒店业微电影营销的发展趋势。The popular micro-movie has become one of the effective media in hotel brand marketing.However,not so many hotels have been successful with good results.This paper,based on the current micro-movie marketing in hotels,is to offer key elements including carefully-designed themes,multi-channel modes of transmission,the later stage publication & promotion and the excellent production team.The development trend of the micro-movie is also touched upon in this paper.

关 键 词：酒店 微电影 品牌营销 

分 类 号：F719[经济管理—产业经济] F274