基于城市记忆的地方重大节事游后感知评价指标体系研究——以青岛国际啤酒节为例  

A Study on the Evaluation Index System of Local Major Events in Post-trip Period Based on City Memory—Taking Qingdao International Beer Festival as An Example

作　　者：闫阿慧 赵玉宗 张方云 

机构地区：[1]青岛大学旅游与地理科学学院

出　　处：《浙江旅游职业学院学报》2017年第4期10-15,共6页Journal of Tourism College of Zhejiang

摘　　要：基于城市记忆的视角,文章选取青岛国际啤酒节作为典型个案,根据相关文献,并进行实际的预调研与专家咨询法,构建了由21个指标组成的地方重大节事感知评价指标体系。通过问卷调查和深度访谈,利用因子分析法,萃取出3个感知评价因子(非实体记忆要素、实体记忆要素及空间要素),为提高啤酒节的游后感知评价,提升啤酒节的满意度和重游率,增强居民和游客对啤酒节的认同,为重构与延续啤酒节及青岛城市记忆提供参考性意见。From the perspective of city memory,this paper chooses Qingdao International Beer Festival as a typical case. Based onrelevant literature,on-the-spot pre-investigation and expert consultation,the author constructs an evaluation index system of local major events. Throughquestionnaire survey and a series of in-depth interviews,three factorization factors( non-entity memory elements,entitymemory elements and spatial elements) were extracted by factor analysis method to improve the perception evaluation in post-Beerfest period,enhance the festival’s satisfaction degree and re-visit rate,strengthen residents and tourists’ recognition of Beerfest in an effort to provide referencefor the reconstruction and extension of the Beerfest and Qingdao city memory.

关 键 词：城市记忆 地方重大节事 游后感知评价指标 青岛国际啤酒节 

分 类 号：F592.7[经济管理—旅游管理] G127[经济管理—产业经济]