安徽省“两山一湖”旅游区联动发展机制与对策研究  

COUNTERMEASURE RESEARCH ON THE MUTUAL DEVELOPMENT OF THE "TWO-MOUNTAIN AND ONE-LAKE" AREA IN ANHUI PROVINCE

作　　者：冯学钢[1] 

机构地区：[1]华东师范大学旅游学系,上海200062

出　　处：《人文地理》2003年第1期19-23,共5页Human Geography

摘　　要：文章认为 ,安徽省“两山一湖”旅游区是资源型旅游地 ,是安徽省旅游资源最密集的地区和安徽省旅游业的重点地区。由于本地区地脉、文脉一致 ,旅游资源和旅游产品互补 ,旅游市场互动互补 ,本地客源有限 ,但邻近中国最大的客源市场和旅游目的地长江三角洲 ,必须联动开发旅游资源。只有优先建设外部快速交通 ,按照“两山一湖”旅游区一盘棋的原则建设各具特色的旅游地 ,构建“两山一湖”旅游形象 ,加强管理 ,搞好市场营销 ,才能使得“两山一湖”旅游业有更大的发展。The 'Two mountain and One lake' scenic area centers on Huangshan, Jiuhuashan, and Taiping Lake, including Huangshan City, Chizhou City and some counties of Xuancheng City. It is the most important tourism area with the densest tourism resources in Anhui Province. Tourism resources here are diversified with high quality and density. The natural landscape and sights of human interest exist harmoniously and enhance each others beauty. In this area, the natural and cultural veins are similar, the tourism resource, product and market are mutually complementary. Though its local tourist source is limited, it is close to the Changjiang Delta-the biggest tourist source destination. Therefore, the countermeasures to develop this scenic area are mainly stated as follows: Firstly, to construct the high speed outer transportation network as soon as possible, Make full use of the effect of transportation in develping tourism market and guiding tourist consumption, overcome the space obstruction caused by being situated at the edge of the main tourist source market. Speed up the construction of roads connecting different scenic spots in this area, Plant more trees and flowers along the roads and beautify their surroundings. Secondly, to integrate all the tourism resources in this area and bring forth new tourism products. The tourism resources in 'Two mountain and One lake' scenic area are mutually complementary, so the individual tourism scenic spots must be developed under an overall principle. According to the absolute and relative advantages of each spot, as well as the development tendency of tourist purposes, there must be a horizontal division of work for different spots. The final goal is to build up a complete and concerted 'Two mountain and One lake' tourism product system. Thirdly, to solicit publicly with high reward the impressive audio video and other kinds of advertisements about this area. Fourthly, to establish an authoritative management institution with definite responsibility, right and obligati

关 键 词：安徽省 "两山一湖"旅游区 旅游业 联动发展 

分 类 号：F592.99[经济管理—旅游管理]