论科技期刊的品牌资本  

On the trademark capital of science and technology periodical

作　　者：杨丽君[1] 

机构地区：[1]沈阳建筑工程学院学报编辑部,辽宁沈阳110015

出　　处：《合肥工业大学学报（社会科学版）》2003年第2期120-123,共4页Journal of Hefei University of Technology(Social Sciences)

摘　　要：科技期刊的品牌资本是其生存和发展的关键因素,品牌资本体现了社会效益与经济效益的同一性。品牌资本的价值回归是一个缓慢但却是相当稳定的过程。通过抽样调查和方差分析,定量说明了上述论点的正确性。The trademark capital of science and technology periodical is the key factor to the existence and development of the periodical, which reflects the identity of social and economy benefits. Value return of the trademark capital is a process that is slow but absolutely stable. Through the sampling investigation and the analysis of square difference, the argument is proved to be correct by fixed quantity.

关 键 词：科技期刊 品牌资本 社会效益 经济效益 正交调查 方差分析 

分 类 号：G237.5[文化科学]