中小石化企业产品营销对策探讨  

A Discussion on Medium or Small Size Petrochemical Enterprise's Marketing Policies

作　　者：张黎鹏[1] 史文辉[1] 

机构地区：[1]中国石化南阳石蜡精细化工厂,南阳473132

出　　处：《石油商技》2003年第2期32-33,共2页Petroleum Products Application Research

摘　　要：针对中小石化企业产品营销的现状,阐述了改革销售体制应注重建立的几个体系,提出应加强培谢营销人员,不拘一格造就充满活力的销售队伍,切实树立以顾客为中心的思想,实现企业经营目标。Several marketing systems which shall be established in sales system reform are explained against the current situation in medium or small size petrochemical enterprise marketing management. It is suggested to enhance the sales personnel training, organize an active marketing team in different ways, be conscious of taking customer as the most importance, in order to realize the enterprise' s business target.

关 键 词：中国 中小石化企业 产品营销对策 销售体制 销售环节 

分 类 号：F426.22[经济管理—产业经济]