顾客让渡价值最大化的博弈分析  

Analysis of Game Theory on Maximum of Customer Delivered Value

作　　者：李仁安[1] 崔祎满 

机构地区：[1]武汉理工大学

出　　处：《武汉理工大学学报》2003年第4期88-90,共3页Journal of Wuhan University of Technology

基　　金：湖北省软科学项目 (2 0 0 2 AA4 0 1C19);湖北省科技攻关项目 (2 0 0 2 AA4 0 1C5 3)资助

摘　　要：介绍了顾客让渡价值的概念 ,探讨了企业在营销过程中追求顾客让渡价值最大化的博弈过程 。This paper introduces the notion of Customer Delivered Value, then discusses during marketing process enterprises' game process for maximum of Customer Delivered Value, and brings forward the problems which enterprises should pay attention to for pursuing maximum of Customer Delivered Value and marketing tactics.

关 键 词：顾客让渡价值 市场营销 博弃 

分 类 号：F224.32[经济管理—国民经济]