城市营销误区剖析与城市营销实施思路  

Problems in City Marketing

作　　者：左仁淑[1] 崔磊[1] 

机构地区：[1]四川大学工商管理学院,四川成都610064

出　　处：《四川大学学报（哲学社会科学版）》2003年第3期41-44,共4页Journal of Sichuan University：Philosophy and Social Science Edition

摘　　要：城市营销作为一种全新的城市经营理念,越来越受到理论界和实际工作者的重视。从实践上看,昆明、上海、成都等城市已经取得了一定的成绩,但是由于对城市营销概念的界定不清,导致城市营销战略的定位模糊,战略实施系统性不强,城市营销活动仍处于初级阶段。通过对城市营销概念的界定,重点剖析我国城市营销在理论研究和实践中存在的误区,并提出实施城市营销的基本思路。As a completely new thought of urban management, city marketing is being considered more and more important in theory and practice. Practically such cities as Kunming, Shanghai and Chengdu have made some achievements. However, just because of the lack of mastering the essence of city marketing, we have no clear definition and systematic execution towards its strategy. So, the action of city marketing is still in the first stage. On the basis of defining the concept of it, the paper puts forward the basic thought of enforcing city marketing when realizing the problems in the city marketing in own country.

关 键 词：城市营销 城市经营 社会管理活动 

分 类 号：F290[经济管理—国民经济] F271