浅议金融营销哲学  

On the Philosophy of Financial Marketing

作　　者：左鹏[1] 史天林[1] 

机构地区：[1]山西财经大学工商管理学院,山西太原030012

出　　处：《山西财经大学学报》2003年第1期45-45,47,共2页Journal of Shanxi University of Finance and Economics

摘　　要：在金融营销活动中 ,金融企业一般采取的是传统营销观念———产品推销哲学来指导营销活动 ,局限了营销活动的发展 ,收效甚微。金融企业需要树立新的营销哲学———市场营销观念 ,以客户为中心开展营销活动 ,增强企业的竞争优势。In financial marketing activities, financial enterprises usually adopt a traditional concept of marketing--the philosophy of promoting sales of products, which restricts the marketing activities. Therefore, a new concept, or philosophy of marketing, which is client-centered, should be set up so as to sharpen the competitive edge of the enterprise.

关 键 词：金融企业 市场营销 金融营销 营销策略 

分 类 号：F830[经济管理—金融学]