隐患疾病保险的营销层次化分析——对推出SARS保险产品的理性思考  

Marketing hierarchy analysis of hidden disease insurance

作　　者：向天雁[1] 王立[1] 

机构地区：[1]西南财经大学

出　　处：《北京市财贸管理干部学院学报》2003年第2期31-33,共3页Journal of Beijing Institute of Finance and Commerce Management

摘　　要：非典型性肺炎使受害者、家庭和周边人群受到不同程度的影响,也对我国保险业提出挑战。我国保险公司需具有前瞻性思维,改善营销策略,根据不同地区不同人群的需要设计相应的健康保险产品,并革新原有保险营销方式。SARS epidemic has great impacts on the victims, their family members and surrounding people. It is a challenge to the insurance industry of China. The insurance companies should look and plan forward, improve their marketing strategy, design various health insurance products to meet the needs of people in different regions, and reform the previous insurance marketing pattern.

关 键 词：非典型性肺炎 中国 保险公司 营销策略 SARS保险产品 营销方式 隐患疾病保险 营销层次化 

分 类 号：F842.684[经济管理—保险]