海外旅游者对旅游目的地和旅游路线的选择研究  

Overseas tourists′ choices in destinations and traveling routes

作　　者：李旭[1] 马耀峰[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《陕西师范大学学报（自然科学版）》2003年第2期115-119,共5页Journal of Shaanxi Normal University：Natural Science Edition

基　　金：国家自然科学基金资助项目(40271037)

摘　　要：研究了海外旅游者对旅游目的地和旅游路线的选择规律.利用项目组在12个旅游热点城市的市场调查结果,结合近些年国家旅游局海外旅游者抽样调查资料,运用旅游地理学和市场学的基本原理,总结出海外旅游者选择旅游目的地和路线的规律性,即海外旅游者多前往经济发达、资源丰富的旅游目的地;传统的旅游黄金线路仍然是海外旅游者在境内移动的主要旅游路线.Based on the results from a thorough investigation into twelve cities and selective examination data collected by China National Tourism Administration, overseas tourists′ choices in destinations and traveling routes are discussed. Following conclusions can be drawn: 1. Overseas tourists prefer large and developed cities, like Beijing, Shanghai and Guangzhou,and cities with a long history or special features, such as Xi′an, Guilin and Kunming, as their destinations. 2. Traditional golden routes are main traveling routes of overseas tourists.

关 键 词：海外旅游者 旅游目的地 旅游路线 选择规律 旅游地理学 旅游市场 旅游者行为 

分 类 号：F590[经济管理—旅游管理]