实施商业品牌战略 扩大企业规模经营  

Boosting Management Scale of Business by Practicing Strategy of Trademark

作　　者：闫晗 徐茂江 

机构地区：[1]黑龙江省乌苏里江企业集团绿色食品开发有限公司,黑龙江佳木斯156300

出　　处：《垦殖与稻作》2003年第3期57-59,共3页Reclaiming and Rice Cultivation

摘　　要：从水稻优质品种选择、稻米品质保证、品牌策划、培养优良的销售队伍、经销商规范管理等方面入手,完善企业发展的基础设施建设。通过稳定的品牌、稳定的价格、稳定的供货来支撑。以统一资源整和、统一市场规划、建立产业协会、实行行业自律为有效途径,加强销售网络建设,完善物流体系,最终实施强强联合、品牌联合。For business development, hand in rice high quality strain select, rice quality guarantee, trademark design, excellent selling group train and seller rectify to perfect basic facilities build depending on stable trademark, steady price and stable goods offer. Through putting the resources in order, unified designing market, setting up industry association and enforcing trade self-control, reinforce selling net and perfect system of substance flow. Finally, achieve powers unity and trademarks unity.

关 键 词：大米生产企业 品牌战略 规模经营 水稻 品种选择 基础设施建设 销售网络建设 收储加工体系 

分 类 号：F426.82[经济管理—产业经济] TS212[轻工技术与工程—粮食、油脂及植物蛋白工程]