旅游购物商品发展滞后的原因及其对策  

Causes of Stagnation and Difficulties in Developing Tourist Commodities and Measures Taken

作　　者：陈明钊[1] 

机构地区：[1]浙江省旅游科学研究所,浙江杭州310012

出　　处：《浙江树人大学学报》2003年第4期14-17,共4页Journal of Zhejiang Shuren University

摘　　要：本文分析目前我国旅游购物商品发展滞后的主要原因是该商品的产、供、销严重脱节与管理相对薄弱 ,并指出旅游购物商品在设计、生产、销售、信息沟通、知识产权保护和政策扶持等多方面存在的困难 。This paper analyses the chief causes of stagnation in developing tourist commodities of our country, i.e. aggravated disjointing of production, supply and sale of the commodity and relatively weak management. It further points out the difficulties in the design, production and sale of tourist commodities as well as in communication, protection of intellectual property rights, support by policies, etc., and puts forth practical measures for developing tourist commodities.

关 键 词：旅游购物商品 滞后原因及其困难 发展对策 

分 类 号：F592[经济管理—旅游管理]