绿色产品竞争优势的博弈分析  

The Game Analysis on the Competitive Advantage of Green Product

作　　者：司林胜[1] 

机构地区：[1]郑州工程学院工商管理系,郑州450052

出　　处：《科学技术与工程》2003年第4期331-333,共3页Science Technology and Engineering

基　　金：国家自然科学基金(70072030)

摘　　要：采用博弈论的分析方法,对市场竞争对手之间的产品定位策略竞争进行分析,最终得出结论:企业主动地领先生产绿色产品,将在产品价格、市场销量和企业利润方面较非绿色产品占有优势,从而获得市场“领先者”的竞争地位。The competition of product positioning strategy is discussed between the market competitors, by the analysismethod of game theory. It draws the conclusion that the enterprises will have more advantage on the product's price, marketsales volume and profits than that of non-green product, and obtains the market leader's competition position, if they take thelead in producing green product on their own initiative.

关 键 词：绿色产品 竞争优势 博弈分析 市场竞争 产品定位策略 产品价格 市场销量 动态博弈模型 

分 类 号：F224.32[经济管理—国民经济]