商业展示设计与品牌消费的文化诉求  

The Cultural Manifestation of Commercial Demonstration Designand Brand Consumption

作　　者：魏欣宇[1] 欧阳少军[2] 

机构地区：[1]湖北汽车工业学院机械工程系,湖北十堰442002 [2]十堰职业技术学院,湖北十堰442000

出　　处：《湖北汽车工业学院学报》2003年第3期16-19,共4页Journal of Hubei University Of Automotive Technology

摘　　要：以商业——展示——品牌——消费——文化为线索,剖析了商业的本质属性,研究了商业、展示、品牌消费、文化的构成关系,论述了品牌消费文化在现代商业展示设计中的地位与作用,指出当代商业更多面对的是精神、文化需求不断提高的品牌消费文化,而品牌专卖展示设计存在的本质意义是影响、改变并创造一种新的时尚、理想的生活方式。With commerce-demonstration-brand-consumption-culture as clue,the natural character of commerce is analyzed,the relationship among commerce,demonstration,brand consumption,culture is studied,the position and role is presented of brand consumption culture in modern commercial demonstration design. It is pointed out that in the contemporary era,commerce is facing the brand consuming culture more,in which spirit and cultural needs are incessantly increasing.However,brand regime shows that the essence of design is to influence,transform and create a new fashion and ideal living method.

关 键 词：商业展示设计 品牌消费 消费文化 

分 类 号：TB47[一般工业技术—工业设计]