论我国保险营销机制的创新  

On Innovation of China's Insurance Marketing Mechanism

作　　者：薛玉琴[1] 

机构地区：[1]河南财经学院文化传播系,河南郑州450002

出　　处：《河南金融管理干部学院学报》2003年第4期92-93,共2页Journal of Henan College of Financial Management Cadres

摘　　要：我国保险营销机制的现状不客乐观,加强保险营销机制创新,大力发展专业代理公司,是我国保险业健康发展的现实需要。根据我国的实际情况,组建专业代理公司主要有以下三条路可走:一是将各保险公司的营销部门分离出来进行组建,二是由优秀代理人员合伙组建,三是与国外优秀专业代理人合资组建。The status quo of China's insurance marketing mechanism is unoptimistic. It's practically desirable for the healthy development of China's insurance industry to enhance innovation of insurance marketing mechanism cultivating specialized corporate agent. Three ways for organizing specialized corporate agents are to go based on the practical situation in China: corporate agents organized by the departure of the marketing departments from various insurance companies in China; partnership corporate agents organized by excellent agents; joint venture organized with foreign excellent agents.

关 键 词：保险业 中国 营销机制 专业代理公司 展业成本 行业管理 

分 类 号：F842.3[经济管理—保险]