我国商业银行营销渠道的选择  

On Choice of Marketing Channel of Commercial Banks in China

作　　者：孙波[1] 

机构地区：[1]山东经济学院,济南250014

出　　处：《中央财经大学学报》2003年第9期35-37,共3页Journal of Central University of Finance & Economics

摘　　要：商业银行营销渠道的选择是一项重要的战略决策,它会极大地影响其经营业绩和成本水平。目前,我国商业银行的营销渠道还比较狭窄,基层网点功能单一,服务手段落后。今后,商业银行要根据目标市场客户的需求,积极开发新的金融产品,大力整合、开发和拓宽营销渠道。Choice of marketing channel of commercial banks is an important strategic policy, which has large impact on operating performance and cost level. At present, the marketing channel of commercial banks of our country is very shallow. The function of institutions at the grass -roots level is very single. Their service level is very behind, and so on. In the future, according with the demand of the objective market customers, the commercial banks should integrate, develop and widen the marketing channel, energetically and provide omni bearing service to the customers.

关 键 词：营销渠道 目标市场 并购 网络银行 

分 类 号：F832.33[经济管理—金融学]