浅论商业品牌战略  

On the Commercial Brand Strategy

作　　者：徐明川[1] 

机构地区：[1]盐城师范学院经贸学院,江苏盐城市224002

出　　处：《江西科技师范学院学报》2003年第4期75-77,共3页Journal of Nanchang Vocational & Technical Techers' College

摘　　要：在市场经济飞速发展的今天,来自国内外各地的众多著名品牌汇集市场,摆开了竞争的战场。在我国的品牌中,绝大部分是生产者品牌,而商业品牌亟待开发和挖掘。本文就国内外品牌发展的现状及实施商业品牌战略意义和措施进行阐述。Nowadays the market economy is developing very quickly.There are lots of brands from all parts of China in the market and the competition is obvious.However,the majority of the brands are manufacturers' brands and commercial brands are still to be developed.This essay discusses the present situation of the commercial brand development home and abroad,the significance of implementing commercial brand strategy,and the measures.

关 键 词：中国 商业品牌 品牌战略 品牌竞争 品牌发展 生产商品牌 中间商品牌 

分 类 号：F721[经济管理—产业经济]