商标平行进口行为的经济学分析  

Economic Analysis on Trademark Parallel Import

作　　者：高山行[1] 范陈泽[1] 赵丽莉[1] 

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《中国软科学》2003年第8期30-33,共4页China Soft Science

基　　金：国家社会科学基金资助项目(No.01BJY104)

摘　　要：本文对商标商品平行进口所引起的各方主体利益的影响进行了探讨,商标平行进口并不像知识产权人所驳斥的那样完全是不正当的竞争行为,也不是对商标权人利益的完全剥夺。商标权人可以通过控制渠道、统一促销、提高服务水平等混合策略来避开价格战,加强自己的竞争优势。基于此分析得出,允许商标平行进口行为的立法符合我国的利益,有利于社会福利的增加。This paper discusses the impacts caused by trademark parallel import upon every aspect of principal interests.Then the authors find out that trademark parallel import is not a total action of unfair competition as what intellectual property owners argue,and it does not totally deprive the interests of trademark owners.The trademark owners can use comprehensive strategies as controlling channels,integrating promotion and improving service levels in order to avoid the price war and to enhance their competitive advantage.Based on above analy-sis,it can be concluded that the legislation of admitting the trademark parallel import is beneficial to the inter-ests of whole nation and the growth of social welfare.

关 键 词：商标商品 平行进口 立法 经济学分析 商标权人利益 价格竞争 社会福利 正当竞争 竞争优势 知识产权保护 

分 类 号：F760.5[经济管理—产业经济] F746.11