水文化产业发展的路径选择  

Choice of development paths of water culture industry in China

作　　者：李丹[1] 王如高[1] 陈杰[1] 

机构地区：[1]河海大学公共管理学院,江苏南京211100

出　　处：《水利经济》2015年第6期30-33,80,共5页Journal of Economics of Water Resources

基　　金：河海大学中央高校基本科研业务项目(2014B14020102)

摘　　要：水利部《水文化建设规划纲要(2011—2020年)》提出"大力推进水文化事业,积极培育水文化产业",水文化产业作为文化产业的重要组成部分开始进入人们的视野。在论述水文化产业内涵的基础上,分析我国水文化产业发展存在的困境:产业意识薄弱、水文化产品单一、政府支持体系不完善、产业主体单一。从加强宣传、挖掘资源、提高政府扶持力度、完善融资体系4个方面提出了水文化产业的发展路径,为我国水文化产业发展提供可行性思路。The 'Planning outline for water culture construction( 2011-2020) 'issued by the Ministry of Water Resources of P. R. China suggests to vigorously promote water cultural undertakings and to actively cultivate the water culture industry, and the water culture industry as an important part of the cultural industry begins to enter people's vision. On the basis of discussing the connotation of water culture industry,the predicament of the development of water culture industry in China is analyzed as follows: weak industry awareness, single water culture product, imperfect government support system and single industry body.The development path for the water culture industry is proposed from four aspects of strengthening propaganda, mining resources, strengthening government support and improving financing system so as to provide feasible methods for the development of water culture industry in China.

关 键 词：水文化产业 水文化产品 产业政策 发展路径 

分 类 号：G124[文化科学]