中国境外旅游市场的分析和趋势预测研究  

Analysis on Our Tourist Market for Foreign Tourists and Trend Forecast

作　　者：白景锋[1] 吴邦藩[1] 

机构地区：[1]南阳师范学院地理系,河南南阳473061

出　　处：《南阳师范学院学报》2003年第9期69-72,共4页Journal of Nanyang Normal University

摘　　要：用定量分析的方法分析了我国境外客源市场的变化状况、影响因素,并按市场竞争状况对我国境外客源市场进行了划分和趋势预测,提出我国入境旅游客源市场在主要客源国来华游客稳定的基础上,向多元化发展。由于影响市场发展的主要因素是距离和人口,因此提出我国旅游业今后应该在紧抓东亚、东南亚和一些人口大国市场的开发基础上,积极开拓欧美等发展潜力大的二级市场,并给出一些发展建议。This paper analyzed the foreign tourists markets changing rules,factors of influence in China.Based on foreign tourists market's competitive condition divided it into four parts and gave a trend forecast.The author thought that those main foreign tourists markets are firm,but foreign tourists markets become multinational.At last,some proposals were put forward to improving the development of China's tourism.

关 键 词：中国 境外旅游 市场 定量分析 客源 竞争 人口 

分 类 号：F592[经济管理—旅游管理]