举办大型体育赛事对城市软实力影响效应及提升路径研究——以吉林省四平市为例  

Research on Effect and Improvement Approach of Large-Scale Sports Competition Organization to City Soft Power——Taking Siping City in Jilin Province as an Example

作　　者：王美红[1] 佟云龙[1] 张冬梅[1] 

机构地区：[1]吉林师范大学体育学院,吉林四平136000

出　　处：《中国学校体育（高等教育）》2015年第6期13-16,共4页China School Physical Education(Higher Education)

基　　金：吉林省四平市社会科学基金项目"承办体育赛事对四平市城市发展影响机制研究"(项目编号:201593)

摘　　要：举办大型体育赛事已经成为国内外树立城市品牌,提升城市软实力的有效途径之一。采用文献资料法与逻辑分析法,从城市软实力的概念界定分析入手,分析举办大型体育赛事对城市软实力的影响效应。研究发现:合理运用利益相关者管理理念;选择与城市文化底蕴相匹配的赛事;充分运用媒体资源提高城市竞争力是提升城市软实力的优化路径。Hosting large-scale sports event has already become one of the effective approaches to establish city brand in domestic and abroad,as well as to improve city soft power. Adopting methods of literature consultation and logical analysis,starting from concept analysis of city soft power,this thesis analyses effect of large-scale sports competition organization to city soft power. Research shows: rational application of stakeholder management concept,selecting competition in accordance with city culture foundation,sufficient adoption of media resource to improve city competitiveness are optimized approaches to enhance city soft power.

关 键 词：大型体育赛事 城市软实力 影响效应 提升路径 

分 类 号：G80-05[文化科学—运动人体科学]