我国高尔夫产业发展现状与发展对策研究  

Research on Situation and Countermeasures about Golf Industry in China

作　　者：王明伟[1] 张丹芳 吴香芝 李涛 吕翰光 

机构地区：[1]江苏师范大学体育学院,徐州221116 [2]湖州温泉高尔夫,湖州313000 [3]四川省高尔夫球协会,成都510105

出　　处：《体育与科学》2015年第6期41-47 100,100,共8页Sports & Science

基　　金：国家社科基金项目<体育强国建设背景下的健身休闲业政策研究>;项目号:13CTY008

摘　　要：通过文献资料、专家访谈和实地考察等方法,收集我国高尔夫产业相关信息,分析我国高尔夫产业发展现状和存在的各种问题,根据我国实际状况提出优化我国高尔夫产业发展的建议。进行分析后发现:我国高尔夫球产业发展迅速,场地设施增长快、消费人群持续增加;但同时也存在着诸多问题,如违规现象严重、挤占土地资源、与环境之间的矛盾日益突出、参与人群单一、发展方向不明确。针对这些问题,结合我国实际国情提出发展我国高尔夫产业的主要对策为:有效发挥政策作用、研发省水耐旱的新草皮、拓宽消费群体、增加高尔夫练习场数量等。By means of literature material,expert interviews and field visit,this article analyses present situation and the existing problems of golf industry in China and put forward the Suggestions according to Chinese actual situation.After analysis it is found that the golf industry has been developing rapidly in China,facilities are in fast growth,consumer continue to increase.But there are many serious problems in the rapid progress.The main problems are as follows:severe irregularities of entrepreneur,more occupied land resources by golf courts,the increasing conflict from environment,single participation of golf and vague developing direction.In order to solve these problems,this article put forward the main countermeasures as follows:to improve the effective of policy,to invent the new drought tolerant turf,to broaden the consumer groups and increase the number of golf court for practice.

关 键 词：高尔夫产业 体育产业经营 体育消费 发展对策 中国 

分 类 号：G849.3[文化科学—体育训练]