江西旅游业发展现状及对策  

Jiangxi Tourism: Status Quo and Strategies

作　　者：李志强[1] 李丽文 张安泰[1] 

机构地区：[1]江西农业大学经贸学院,江西南昌330045 [2]云南省大寨电厂,云南昆明650011

出　　处：《江西农业大学学报（社会科学版）》2003年第3期45-49,共5页Journal of Jianxi Agricultural University :Social Sciences Edition

摘　　要：旅游作为一种社会现象和消费现象,与经济社会发展关系十分密切,是一个潜在的庞大消费市场。主要介绍了江西旅游业的现状,阐述了发展江西旅游业的可行性、资源和区位优势及取得的成就。分析了江西在发展旅游业过程中存在的国际国内旅游发展不平衡,与外省还有差距,未充分挖掘潜力;水平滞后,缺乏个性;管理跟不上,服务质量不高三个方面的问题。最后,提出了尽快编制江西旅游发展规划;以优势特色促发展;加强专门人才的培养,引进外资及先进经验;加强旅游业基础设施建设;加快旅游业资产重组;市场营销策略;明确政府角色定位,搞好宏观调控等七条主要对策来促进江西旅游业发展。Staring with the introduction of the current situation of tourism in Jiangxi Province, this paper discusses its advantages in resources and geographical location, and the feasibility for promoting tourism in the province. Problems in tourism of the province include insufficient tapping of the potential, lack of individuality and poor management and service. Finally, this paper puts forward seven solutions: 1) making a provincial plan for tourism development; 2) taking advantage of the special features of the province; 3) training special tourism personnel; 4) utilizing foreign investment and advanced expertise; 5) improving infrastructure for tourism; 6) accelerating the restructuring of assets; 7) establishing the orientation of the role of the government for macroscopic regulation.

关 键 词：江西 旅游业 旅游资源 对策 

分 类 号：F592.3[经济管理—旅游管理]