欧州预付费业务发展动向及技术趋势  

The Development Prospect and Technological Trend of European Prepaid Services

作　　者：张强 

机构地区：[1]爱立信(中国)有限公司专业服务部

出　　处：《世界电信》2003年第9期5-8,共4页World Telecommunications

摘　　要：预付费是近年来在欧洲移动通信领域增长十分迅速的一种服务收费方式。最终用户为所需的服务提前支付费用的能力为欧洲移动运营商提供了一个规模高达数百亿美元的庞大市场。预付费模式的出现虽然在某种程度上增添了运营商对增值业务进行计费的复杂性,但却在帮助欧洲运营商开发潜在的客户资源、拓展新型增值业务和增强可持续赢利能力方面发挥着积极的作用。可以预见,以3G为代表的下一代服务势必为欧洲运营商预付费业务带来新的发展机遇。Prepaid services have witnessed a rapid growth in European mobile communication arena over the past years. The capability of subscribers to pay for the needed services has created a multi -billion dollar market for the European operators. Although the emergence of prepaid charging model adds a certain complexity for the billing of new value -added services offered in Europe, it brings about positive impact upon the development of new subscribers, value-added services as well as continuable profitability. It is therefore foreseeable that the next generation services in tandem with the 3G technology will generate more opportunities for prepaid market in Europe.

关 键 词：欧洲 预付费业务 移动通信 客户忠诚度 3G 发展展望 

分 类 号：F635[经济管理—产业经济]