从竞争情报的视角看船舶工业的竞争策略  

Competitive Strategy of China Shipbuilding Industry from a Point View of Competitive Information Method

作　　者：李彦庆[1] 

机构地区：[1]中国船舶信息中心,高工北京100085

出　　处：《舰船科学技术》2003年第4期8-10,共3页Ship Science and Technology

摘　　要：竞争情报作为分析企业或者行业竞争态势的一种方法 ,已得到了较为广泛的应用。船舶工业要成为第一造船大国 ,必然要与世界造船强国展开激烈的竞争。如何分析竞争态势 ,找出获取竞争优势的方法 ,成为中国船舶工业未来发展必须面对的问题。本文采用竞争情报的分析方法 。Competitive information is a methodology to analysis the competitive situation which company or industry faces, and many application cases are presented. And now China has set a magnificent goal to become the 'first top shipbuilding nation', and the shipbuilding industry will compete with that of Japan and Korea. The paper gives a method of research on shipbuilding industry.

关 键 词：竞争情报 船舶工业 市场 产品结构 竞争对手 对标 关键成功因素法 

分 类 号：F426.474[经济管理—产业经济]