中国入境游客旅游选择模式研究  

A study of China inbound tourists′ selection patterns

作　　者：马耀峰[1] 李旭[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《西北大学学报（自然科学版）》2003年第5期575-580,共6页Journal of Northwest University（Natural Science Edition）

基　　金：国家自然科学基金资助项目(40271037)

摘　　要：根据旅游市场调查结果,结合近些年国家旅游局海外旅游者抽样调查资料,运用旅游地理、旅游市场的基本原理、心理学分析、数理统计等研究方法,探讨了入境游客对我国的旅游资源偏好、旅游路线选择、旅游城市喜爱、旅游交通选择、旅游住宿偏爱的选择行为规律。分析结果如下:旅游产品依据差异性模式选择,一方面受古老深邃的中国文化吸引,陶醉于我国的文物古迹类旅游资源;另一方面则受秀美多姿、类型多样的中国自然旅游资源影响,青睐于山水风光型旅游资源。旅游路线选择按照形象导向模式进行,受旅游宣传促销影响很大。传统的京—沪—穗、京—沪—深(圳)、京—西(安)—沪、京—桂(林)—沪等旅游金三角至今还是构成我国入境旅游流的主体框架。旅游城市选择则遵循趋大趋特模式,即偏好大城市和具有特色的旅游城市,前者如京、沪、穗,后者如西、桂、昆(明)等。旅游交通工具依照便捷舒适的原则选择。旅游住宿依照安全、舒适、卫生的原则进行。Based on the results from a thorough investigation into tourism market and seletive examination data collected by China National Tourism Administration,inbound tourists′ selection patterns of tourism resources,products, routes, cities, transportation and accommodation are discussed.In the light of the fundamentals of tourism geography and tourism marketing,psychological analysis and statistics,following conclusions can be drawn:Inbound tourists select tourism resources and products with discrepancy. On one hand, they are interested in ancient Chinese culture and fascinated by historical relics and sites.On the other hand,they are amazed by graceful and varied natural resources and favor of beautiful hills and water.Their selection on traveling routes is affected by the images propagated by destinations. Traditional golden triangle routes such as Beijing—Shanghai—Guangzhou,Beijing—Shanghai—Shenzhen, Beijing—Xi′an—Shanghai,Beijing—Guilin—Shanghai,constitute a principal part of the inbound traveling flow.Inbound tourists prefer large cities, like Beijing, Shanghai and Guangzhou,and cities with special features,such as Xi′an,Guilin and Kunming.Transportation is selected according to its convenience and comfort.Tourists pay much attention to its safety, comfort and sanitation while choosing accommodation.

关 键 词：中国 入境游客 旅游选择模式 

分 类 号：F592.7[经济管理—旅游管理]