太白山客源市场结构与游客行为模式研究  

THE INVESTIGATION ON TOURIST MARKET AND THE TOURISTS' BEHAVIOR MODEL IN MOUNT TAIBAI NATIONAL FOREST PARK

作　　者：周旗[1] 卫旭东[1] 

机构地区：[1]宝鸡文理学院地理科学与环境工程系,宝鸡721007

出　　处：《人文地理》2003年第5期89-93,共5页Human Geography

基　　金：陕西省重点实验室研究项目 2 0 0 1JS0 6;陕西省教育厅自然科学基金项目 0 0JK14 6资助

摘　　要：太白山森林公园是以秦岭主峰太白山旅游资源为依托开发的集旅游度假、休闲疗养、科学考察为一体的国家 4A级旅游景区。本文通过对太白山客源市场结构及游客行为的抽样调查 。As the national highest degree scenic spot, the Mount Ta iBai National Forest Park is famous for its unique climate, rich biology resource, rare geol ogy scenery and typical eco-landscape, and it integrate tourism, spending holid ays, entertainment, recuperate and research. Based on the random survey of touri st market infrastructure and behavior of visitors, the preference for tourism en vironment, the present development situation of the park and the touristsbehav iour model of Mount Taibai are mainly analyzed in this paper. The main conclusio ns as fellow: As to the scenic spot of Taibai mountain, Shaanxi Provinse, the main body of tou rism objective source is consumers with medium wages and young students, which t he male are a little more than the female, and the education level is higher. The preference of visitor to national forest park of Taibai mountain take turns for natural landscape, mountaineering exploration, hot well recuperate, leisure ly vacation, high spot, local conditions and customs, scientific expedition and catering,and the proportion are 38 67%,17 68%,14 55%,11 97%,7 18%,4 80%,2 58%,2 56%respectively. Base on the difference in the motives and fundamental purposes of tourists,the tourist behavior can be divided into different behavioral model, such as sight- seeing type, leisure vacation type, business traveling type, meeting tour type, research type and medical care type. The different modes of visitors usually hav e different behavioral characteristics. At this sample survey, sight-seeing ty pe and leisure vacation type of visitors account for large proportion, and the n ext is commerce type of visitors. Though the tourists of other type are less tha n first three types, it is important to regional tourism because the tourist com e from other regions of china or come from other countries.

关 键 词：客源市场 游客行为模式 太白山森林 公园 陕西省 

分 类 号：F590[经济管理—旅游管理]