城市形象建设与旅游业发展关系研究——以威海市城市形象研究为例  

A STUDY ON THE RELATIONSHIP OF CITY IMAGE CONSTRUCTION AND TOURISM DEVELOPMENT——A Case Study of Weihai City

作　　者：闫涛蔚[1] 李川[2] 

机构地区：[1]山东大学威海分校,威海264209 [2]陕西省行政学院,西安710068

出　　处：《人文地理》2003年第5期94-96,共3页Human Geography

摘　　要：城市形象与旅游业发展存在着一种必然的相辅相成关系 ,城市形象是城市的“招牌”和“名片” ,是城市的一个重要组成部分 ,它是影响一个城市或地区旅游业发展的重要因素。本文以山东省威海市为例 ,通过对威海城市环境和旅游现状的分析研究 ,探讨“城市形象建设与旅游业发展关系”There lies a certain and complementary relationship betw een the city image and the tourism industry. As the “signboard” and “name card” of a city, the city image is one of the most important part of a city and i s also the vital factor influencing the growth of tourism of a city or a region. This paper, taking Weihai in Shandong Province as an example, explores the univ ersal issue of the relationship between city image and tourism development throu gh the research of the Weihais environment and current tourism situation.

关 键 词：威海 城市形象 旅游业发展 定位 

分 类 号：F592[经济管理—旅游管理]