从当代中国广告语言看语言扩散  

An Analysis of the Language Spread from China’s Contemporary Advertisement Language

作　　者：曾祥喜[1] 

机构地区：[1]湖北大学文学院,湖北武汉430062

出　　处：《湖北大学学报（哲学社会科学版）》2003年第6期78-81,共4页Journal of Hubei University(Philosophy and Social Science)

摘　　要：世界经济一体化带来了语言的变化,尤其是深受经济影响的广告语言。当代中国两岸三地的广告语言在不同程度上受到外来语的影响和冲击,这是一种典型的经济文化模式的语言扩散,也充分说明了语言受到其外部世界其他因素的影响。The economic integration of the world turned to bring the language variety,is a deep suffering the adver-tisement language of the economy influence particularly.China’s present language of the advertisement is influenced and lashed by foreign language in varying degree in Chinese mainland,Hong Kong and Taiwan.This is the language spread of a kind of typical and economic-culture mode,also explaining well language suffer to other factor in world in its exte-rior.

关 键 词：广告语言 语言扩散 强势语言 外来语 经济文化模式 

分 类 号：H0[语言文字—语言学] F713.80[经济管理—广告]