农业科技期刊发行刍议  

Talking about Issuance on Agricultural Scientech Periodical

作　　者：郭保民[1] 

机构地区：[1]内蒙古畜牧科学院信息所,呼和浩特010030

出　　处：《农业图书情报学刊》2003年第6期130-131,共2页Journal of Library and Information Sciences in Agriculture

摘　　要：针对农业科技期刊的发行现状 ,本文提出必须通过重视期刊发行工作 ,深化发行体制改革 ;加强对期刊的宣传工作 ;明确期刊市场定位 ;利用网络全面展示期刊 ;加强期刊自身建设 ,创品牌期刊等措施来提高期刊的经济社会效益 ,以期将农业科技期刊做大做强。Aiming at status in quo about issuance on agricultural scientech periodical, the paper brings forward that have to pay more attention on these sections, such as issuance, reformation for system, giving publicity to journal, making surely the position for issuance in market environment, using network to setting out journal, strengthening constructing on issuance, creating name brand, and so, to rising benefits both economy either society. In a word, we have to do a good job on agricultural scientech periodical.

关 键 词：农业科技期刊 期刊发行 期刊宣传 网络宣传 市场定位 品牌战略 

分 类 号：G235[文化科学] S-55[农业科学]