中国门户网站商业模式剖析  

The Analysis on the Business Model of Chinese First Portal Websites

作　　者：余伟萍[1] 周锐[1] 罗梁军[1] 

机构地区：[1]四川大学工商管理学院,四川成都610064

出　　处：《商业研究》2003年第23期113-116,共4页Commercial Research

摘　　要：随着互联网的泡沫在2001年的破碎,让成千上万的网站关门大吉。于是,人们就开始怀疑:互联网完竟是什么?门户网站的贏利靠什么?以迈乏尔·波特教授的价值链分析方法为工具,把中国三大门户网站新浪、搜狐、网易作为研究对象进行分析,归纳出了门户网站经营运作的商业模式,即门户网站如何实现盈利的问题。Network bubble was utterly broken up in the year 2001, which caused the thousands of bankruptcy for Chinese website companies. Therefore, some people ponder what Internet really means, what makes profits for these first portal? The paper chooses three top portals in China: Sina, Sohu and Netease as the research objects and cases, using the value chain analysis method which is created by Michle Porter, and get the business model of the management of first portal websites, that is, how to profit for the first portal websites.

关 键 词：中国 门户网站 商业模式 网络经济 经营管理 企业 价值链分析法 产品组合 营销渠道 收入模式 交易模式 

分 类 号：F626.5[经济管理—产业经济]