关于我国实施绿色食品品牌经营战略的思考  

Thinking on Brand Strategy of Green-Food in China

作　　者：张建杰[1] 

机构地区：[1]山西农业大学经济贸易学院,山西太谷030801

出　　处：《山西农业大学学报（社会科学版）》2003年第4期323-325,共3页Journal of Shanxi Agricultural University:Social Science Edition

摘　　要：实施绿色食品品牌经营战略对于实现我国农业的可持续发展 ,促进传统农业向现代农业的转变以及提升农产品的国际竞争力具有重要意义。本文针对我国绿色食品开发与实施品牌经营战略中存在的问题 ,提出了加大我国绿色食品生产基地建设力度 ;合理布局绿色食品生产基地与加工企业 ;强化政府市场监督管理职能等建议 。Executing brand strategy of green-food is important for us to re alize agricultural substainable development,to speed traditional agriculture cha nging into modern agriculture and to promote the international competence of agr icultural products.Being faced with the problems during the process of excuting brand strategy of green-food,some suggestions are offered,which are:to build th e base of green-food largely;to lay out the enterprises of green-food more rat ionally;to reinforce the supervision and management of government in order to en sure to execute brand strategy of green-food fluently.

关 键 词：绿色食品 品牌战略 国际竞争力 

分 类 号：F304.3[经济管理—产业经济]