实施名牌战略 提高辽宁外贸竞争力  

Enhancing Liaoning Competitive Foreign Trade by Performing Brand Strategy

作　　者：程春梅[1] 刘维军[1] 邵君[1] 

机构地区：[1]辽宁工学院经济管理学院,辽宁锦州121001

出　　处：《辽宁工学院学报（社会科学版）》2003年第6期17-18,共2页Journal of Liaoning Institute of Technology（Social Science Edition)

基　　金：辽宁省社会科学基金项目01CYJ022

摘　　要：本文通过对比分析的方法,指出辽宁省的许多出口产品之所以缺乏外贸竞争力,很大程度上是因为缺少国际市场上认可的知名品牌。因此提出注重运用成功品牌的三要素、用高技术创造和保持辽宁名牌产品、利用品牌竞争力的量化分析测算辽宁名牌的竞争实力等策略。By analysis and contrast,This thesis points out the reason why mang exported products lack competitive foreign trade in Liaoning province is its absence of recognized famous brand in international market. So this thesis puts forward some useful strategies, such as, to pay attention to use the three elements of success in famous brand, to create and keep Liaoning's famous brand products by high technology, to determine the competitive ability by utilizing quantification analysis method of brand competitive ability.

关 键 词：名牌战略 辽宁 外贸竞争力 对外贸易 品牌竞争力 

分 类 号：F752.831[经济管理—国际贸易]