许诺广告的法律思考  

Legal consideration on promissory advertisement

作　　者：沈友耀[1] 

机构地区：[1]安徽警官职业学院学生工作处,安徽合肥230031

出　　处：《合肥工业大学学报（社会科学版）》2003年第6期102-105,共4页Journal of Hefei University of Technology(Social Sciences)

摘　　要：在各类商业广告中,有一部分是由广告主、广告经营者和发布者为达到提高经济效益之目的,在介绍产品及提供的服务的基础上,许诺保证质量并在消费者若因之受到侵害而采取一定措施弥补损失的"许诺广告"。这类广告增加了消费者对商品经营者和服务提供者的信任度,但同时对消费者的侵害可能更为严重。研究许诺广告的法律特征,以期进一步规范和完善商品交易活动,对保护消费者的合法权益是十分必要的。Commercials have been playing an important part in our daily lives. Some of the variety of advertisements are promissory advertisements which, by introducing the products, supplying services and assuring qualities, aim to take some measures to avoid the losses when damage has been done. This kind of advertisement can help the consumer trust the dealer and the service supplier, but does more harm to the consumers rights. Therefore, it is quite necessary to study the legal feature of promissory advertisement so as to perfect the trade transaction and protect the consumers legal rights.

关 键 词：消费 许诺 广告 法律特征 措施 

分 类 号：D922.294[政治法律—经济法学]