足球俱乐部盈利模式分析  

Analysis of the Profit Model of the Football Club

作　　者：王波[1] 张忠林[2] 李生民[1] 

机构地区：[1]长安大学体育部,陕西西安710064 [2]广州体育学院,广州广州510075

出　　处：《广州体育学院学报》2003年第6期31-33,共3页Journal of Guangzhou Sport University

摘　　要：足球俱乐部是足球产业的基本单位。在足球发达的国家和地区,投资足球俱乐部收益显著,其盈利模式有品牌型、偶像型、融资型和销售型四种基本类型。我国的足球俱乐部有广告型、公关型和投资型三种经营模式。本文通过对国内外足球俱乐部盈利模式的分析,提出我国俱乐部盈利模式的建议。Football club is the basic unit of the football industry. In the football developed country, investment of football clubs have marked income, their profit model have four types: brand model, idol model, financing model and sales model. Football clubs in China have three management model, advertisement model, republic relationship model and investment model. Base on the analysis of the world football clubs' s profit model, this study put forward the advice to clubs in China.

关 键 词：足球俱乐部 盈利模式 足球产业 经营模式 

分 类 号：G843[文化科学—体育训练] G80-05[文化科学—体育学]