我国职业体育俱乐部市场竞争力的构建  

Foundation of Competitive Ability in Market of Chinese Professional Athletic Clubs

作　　者：刘涛[1] 王荷英[1] 陈群[1] 

机构地区：[1]苏州大学体育部,江苏苏州215021

出　　处：《辽宁体育科技》2003年第6期95-95,97,共2页Liaoning Sport Science and Technology

摘　　要：本文对我国的职业体育俱乐部现状进行分析,试图从市场竞争角度阐述提高职业体育俱乐部综合素质的途径,从而赢得市场。This paper analyzed the present situation of our country's professional athletic clubs and attempted to expound the way of improving comprehensive qualities of professional athletic clubs to win the market .

关 键 词：职业体育俱乐部 现状 市场竞争 综合素质 

分 类 号：G80-05[文化科学—运动人体科学]