试论延吉城市旅游形象设计  

On Yanji Urban Tourism Image Design

作　　者：温艳玲[1] 林美花[2] 

机构地区：[1]延边大学东北亚旅游资源开发中心 [2]延边大学经济与管理学院,吉林延吉133002

出　　处：《延边大学学报（社会科学版）》2003年第4期76-80,共5页Journal of Yanbian University：Social Science Edition

摘　　要：在延吉城市旅游形象的诸要素中,民俗要素最为重要,因此,在对延吉城市旅游形象进行定位时,无论是从延吉城市形象的硬件上(如交通、餐饮),还是在城市旅游形象的软件上(如市民素质、民俗民风等方面),都要突出民俗特色,同时要用多种形式大力宣传。Of the components of Yanji urban tourism image, the folk customs and culture are of great importance. Therefore, in positioning Yanji tourism image, the folk customs and culture should be given the greatest prominence, whether it be the hardware of Yanji urban image such as transportation and food, or the software of Yanji urban image such as the makings of the residents and the folk customs. At the same time, various measures should be taken to publicize the folk customs and culture.

关 键 词：延吉 城市旅游形象 定位 

分 类 号：F592.7[经济管理—旅游管理]