关于企业商业模式创新的探讨  

Discussion about Innovation of Commercial Mode of Enterprise

作　　者：孙英辉[1] 

机构地区：[1]海南省地质矿产勘查开发局,海南海口570206

出　　处：《中国地质矿产经济》2003年第1期32-35,共4页China Geology & Mining Economics

摘　　要：企业商业模式是指一个企业如何利用自身资源 ,在一个特定的包含了物流、信息流和资金流的商业流程中 ,将最终的商品和服务提供给客户 ,并收回投资、获取利润的解决方案。它是企业能否在市场竞争中立足并获取持续竞争力保证自身生存和发展的先决条件。本文结合地勘企业的实际情况 ,就如何认识、评价和调整创新企业商业模式等问题进行了初步探讨。Commercial mode of enterprise means a plan for how an enterprise use self-resource provide final product and service for client and draw back investments and obtain profit in a given commercial flow including flow of material, flow of information and flow of fund. The mode is the precondition for enterprise to gain a place in market competition and to get sustainable competitive capability and to assure self-survival and self-development. According to the practice of geological exploration enterprises, the paper discusses the problems about how to understand, evaluate, adjust and innovate commercial mode of enterprise.

关 键 词：商业模式 创新 投资 市场竞争 地勘企业 

分 类 号：F407.1[经济管理—产业经济]