温州房地产代理业的人才现状及对策  

The Present Situation of Personnel and its Countermeasure in Wenzhou Real Estate Agency

作　　者：卓坚红[1] 

机构地区：[1]温州职业技术学院,浙江温州325035

出　　处：《温州职业技术学院学报》2003年第4期15-17,共3页Journal of Wenzhou Polytechnic

摘　　要：房地产代理是房地产业发展到一定水平的产物。由于房地产代理是知识经济产业,房地产代理业需要的是集市场营销学、经济学、建筑学、心理学、哲学、社会学,甚至包括广告学和许多中国传统文化理论等知识于一体的专业营销人才。具有综合素质的人才才能促进房地产代理业的健康、稳步发展。Real estate agency results from real estate industry. As real estate is the intellectual industry, what the real estate agency needs is the professional personnel with the knowledge of marketing, economics, architecture, psychology, philosophy, sociology, advertising and traditional Chinese culture. A person with the comprehensive knowledge can strengthen the development of real estate agency.

关 键 词：温州市 房地产代理 房产营销 人才素质 人才培训 

分 类 号：F293.35[经济管理—国民经济] F299.275.5