“两山一湖”格局下宣城旅游品牌塑造研究  

RESEARCH TOWARDS THE BRAND-SHAPING OF XUANCHENG TOURISM UNDER THE BACKGROUD OF "TOW MOUNTAINS AND ONE LAKE

作　　者：赖坤[1] 张鼎灵[1] 

机构地区：[1]华东师范大学旅游规划与发展研究中心旅游学系,上海200062

出　　处：《安徽师范大学学报（自然科学版）》2003年第4期406-409,共4页Journal of Anhui Normal University(Natural Science)

基　　金：2003年<安徽省宣城市旅游发展总体规划>项目.

摘　　要：以品牌为切入点,客观分析了皖南旅游区内三大强势旅游品牌———黄山、九华山、太平湖(简称,"两山一湖")对宣城旅游业发展造成的影响,结合品牌竞争趋势提出了宣城旅游品牌发展思路,构建了宣城旅游品牌系统框架,谋划了宣城旅游品牌塑造的总体思路.Focusing on brand, the authors analyses objectively three strong tourism brands, i.e. Mountain Huang, Mountain Jiuhua and Lake Taiping in South Anhui tourism area and their influence on the tourism development of Xuancheng, which locates in the east of this area. Taking the trend of brand-oriented market competition and many facts into thorough consideration, the authors advise Xuancheng to built its own tourism brand as an important competing strategy, discuses the systematic structure of the tourism brand of Xuancehng, and suggest the overall method for the city to reach that point.

关 键 词：“两山一湖”格局 旅游品牌 宣城市 皖南旅游区 黄山 九华山 太平湖 

分 类 号：F592.754[经济管理—旅游管理]