我国旅游企业集团化进程中的问题及策略  

The Problems and Strategy on the Proceeding of Tourist Enterprise Collectivize of China

作　　者：王竞梅[1] 张立军 

机构地区：[1]长春工业大学工商管理学院,吉林长春130012 [2]吉林省旅游局,吉林长春130061

出　　处：《吉林省经济管理干部学院学报》2003年第6期25-26,共2页Journal of Jilin Province Economic Management Cadre College

摘　　要：在国际旅游市场竞争日趋激烈的情况下,我国旅游企业实行集团化经营,建立有效的旅游管理体制,强化旅游集团的资本联结纽带,将成为其求得生存并获得更大发展的必然选择。Under the condition that the competition of international tourist market is becoming more and more keen, the tourist enterprises of our country accomplish collectivize operation, set up effective tourist management system quickly, give full play to the leading action of government, and strengthen the capital linkage bond of tourist group, and all above mentioned will be its necessary selection to survival and gain more large developing space.

关 键 词：旅游企业 集团化进程 中国 旅游管理体制 政府职能 市场导向 

分 类 号：F592.6[经济管理—旅游管理]