贵州旅游市场差异化营销分析  

Differentiatel Marketing of Guizhou Tour

作　　者：刘晓辉[1] 

机构地区：[1]贵州师范大学管理科学系,贵州贵阳550001

出　　处：《贵州民族研究》2003年第2期108-113,共6页Guizhou Ethnic Studies

基　　金：贵州省教育厅"贵州历史文化与旅游景点的关系"课题中期成果

摘　　要：细分化战略是当代市场营销的重要战略思想。贵州旅游目前是一种无差异大量营销。根据对贵州旅游需求的市场调查和对贵州独特旅游资源保护的需要 ,应当对贵州的旅游市场进行细分 ,实施差异化市场营销 ,才能更好地发挥贵州旅游资源的优势 ,实现旅游业的可持续发展。The fractional stratogem is an important strategical ideology of marketing business.At present,Guizhou tour is an undifferential large business.According to the marketing investigation and resource protection requirements of Guizhou tour,the marketing of Guizhou tour should be fractionized and carries out the differential marketing business.In this way,the superority of Guizhou tour resource can be exerted better and realized the development of Guizhou tour business.

关 键 词：贵州旅游 市场细分 无差异市场营销 差异化市场营销 

分 类 号：F592.73[经济管理—旅游管理]