引入策划理念 发展教育电视  

Importing the plan idea,developing education television

作　　者：徐春玲 徐虹[2] 

机构地区：[1]新乡市教育电视台栏目部,河南新乡453000 [2]河南机电高等专科学校学报编辑部,河南新乡453000

出　　处：《河南社会科学》2003年第3期194-195,198,共3页Henan Social Sciences

摘　　要：随着社会的发展,策划在电视业发挥出越来越重要的作用,策划已经成为提高收视率、争取更多受众的一个“重头戏”。但在各级教育电视台策划并没有得到很好的运用。为此,我们应该从教育电视的定位、栏目设置及动态管理等方面着手,深挖“卖点”,创新策划,把教育电视办出特色,办出水平。As the development of the society,plan is more and more important in television,which has become the key step to improve watching rate and gain more viewers.However,it is not well executed in every education television grade,therefore,it is necessary to excavate showing point,and innovate plans by locating education,setting programs,making dynamic management,to develop characteristic education television.

关 键 词：教育电视台 策划理念 栏目设置 动态管理 创新 节目定位 

分 类 号：G229.24[文化科学]