杭州野生动物世界近五年经营状况分析与对策  

Countermeasures and Analysis of Hangzhou Wildlife Park Operation Status in the Last Five Years

作　　者：王宇 马敬华[1] 王雪[2] 

机构地区：[1]杭州野生动物世界,杭州311402 [2]东北林业大学野生动物资源学院,哈尔滨150040

出　　处：《中国林业经济》2015年第4期71-75,共5页China Forestry Economics

摘　　要：随着社会经济的快速发展,人们生活水平的提高,野生动物园作为特殊的旅游单位受到越来越多游客的青睐,在这种情况下,全国各地纷纷兴建野生动物园,至今已达40多家,市场竞争尤为激烈。由于缺乏科学的规划和市场调查,导致一些野生动物园在经过短暂的辉煌后,快速地进入到惨淡经营的状况。因此野生动物园的可持续发展和良好的经营,一方面要坚持野生动物园作为野生动物迁地保护、科学研究、科普教育宣传、休闲娱乐场所的基本社会职能,另一方面离不开野生动物园自身合理的规划与应对市场变化的灵活机制。通过对杭州野生动物世界2010—2014年经营状况相关数据进行统计,分析出经营的状况与问题,针对动物园经营中出现的问题,提出合理的经营改善建议。With the rapid development of social economy, people's living standards improve, as a special tourism unit, the wildlife park is favored by more and more tourists, in this case, the construction of the wildlife park throughout the country, has reached more than 40, the market is particularly fierce competition. Due to the lack of scientific planning and market investigation, adding to some wildlife park after a brief moment of glory, and quickly moved into the dismally status. So the sustainable development and good management of the wildlife park need to, on the one hand adhere to the basic social functions of wildlife park:the conservation of wildlife, scientific research, popular science education propaganda,leisure entertainment. On the other hand, cannot leave the zoo themselves rational planning and the flexible mechanism of response to market changes. Counted Hangzhou wildlife park operating related data from 2010 to 2014, analysis of management situation and problems, for zoo management problems,put forward reasonable management recommendations for improvement.

关 键 词：野生动物园 经营状况 分析 对策 

分 类 号：F592.7[经济管理—旅游管理]