中外柑桔业的比较及提高湖南柑桔市场竞争力的主要途径  

Comparison of Citrus Industry in Chinese and Foreign and Promoting Market Competition Ability of Citrus in Hunan Province

作　　者：张孝岳[1] 

机构地区：[1]湖南省园艺研究所,湖南长沙410125

出　　处：《湖南农业科学》2004年第1期53-55,共3页Hunan Agricultural Sciences

摘　　要：中国是世界柑桔生产大国之一,湖南是中国柑桔生产大省。从中外柑桔业发展的比较分析,可以看出提高湖南柑桔市场竞争力的主要途径为:明确主栽品种、搞好市场定位、提高优质果率、加强采后处理、强化市场营销。China is one of the big Countries in the world which abounds in the citrus, and Hunan is a big province in China which abounds in the citrus. We can find a way of promoting Hunan Citrus market competition ability from the comparative analyssis of the development of citrus industry at home and abroad.

关 键 词：中国 外国 柑桔业 湖南 柑桔 市场竞争力 市场定位 品质 市场营销 

分 类 号：F724.723[经济管理—产业经济]