金融服务营销的前途  

Future for Financial Service Presentation

作　　者：张强 赵杰霞 

出　　处：《现代商业银行》2004年第2期52-54,共3页Modern Commercial Banking

摘　　要：The co--operative sides of a financial service group can make use of each other's client group and distribution channel to enlarge selling network through cross--sale, and increase sales amount.The theory thereunder is that the clients of a product of a bank are also the ideal objects of itsother products.The co-operative sides of a financial service group can make use of each other's client group and distribution channel to enlarge selling network through cross-sale, and increase sales amount. The theory thereunder is that the clients of a product of a bank are also the ideal objects of its other products.

关 键 词：金融机构 一站式服务 市场营销 分支机构 营销渠道 ATM 自动柜员机 市场细化 银行业务 

分 类 号：F830.3[经济管理—金融学] F830.4