NTT DoCoMo的国内外战略  

NTT DoCoMo's Strategy at Home and Abroad

作　　者：周光斌[1] 

机构地区：[1]信息产业部电信研究院通信政策研究所

出　　处：《世界电信》2003年第8期5-8,共4页World Telecommunications

摘　　要：NTT DoCoMo是日本最大的移动通信公司,主要提供2.5G的i-mode和3G的FOMA服务。DoCoMo在国内的战略是将i-mode构建成开放式的移动网络;实现一步到位的3G战略,推出价格便宜的FOMA服务。但由于准备不足,DoCoMo在推出FOMA服务时出师不利。DoCoM在进军国际市场时注重了地域及合作伙伴的选择。NTT DoCoMo is the largest mobile service provider in Japan and operates i -mode and FOMA services. DoCoMo's strategy focuses on constructing i-mode as an open mobile communications network for 3G. Since FOMA is not as good as DoCoMo expected, DoCoMo took more attention on selection of service region and partner in global strategy.

关 键 词：NTT DoCoMo公司 I-MODE FOMA 移动通信 发展战略 

分 类 号：F626[经济管理—产业经济]