电视频道专业化势在必行  

Professionalization of TV Channels Is Imperative

作　　者：彭吉象[1] 

机构地区：[1]北京大学艺术学系,北京100871

出　　处：《南京师范大学文学院学报》2003年第4期83-86,共4页Journal of School of Chinese Language and Culture Nanjing Normal University

摘　　要：电视频道的专业化是我国电视体制改革的重要课题和发展方向。它是世界电视业的市场新宠、必然的大趋势。电视技术的发展为之提供了技术条件和实践的可行性;多元文化潮流、“受众本位”的确立及其多元化的收视需求决定了专业化频道的必然生成和前景的无限广阔;各种媒体的竞争,特别是“第四大媒体”网络的挑战和冲击,以及电视业内竞争,也“逼”得电视业走上频道专业化的道路。Professioalization of TV channels is an important task and a direction of development in the reforming of TV system of our country. It is a new favorite and a sure trend in the market of world TV industry. The development of TV technology has provided it with technological facilities and feasibility in practice. The multi - cultural trend, the establishment of the 'stand of the audience, 'and the multi - demands of audience members have all determined the inexorable professionalization of movie channels and its limitless prospect. On the other hand, competitions between different media, especially challenges and shocks from network, the 'fourth major medium, 'as well as competitions within TV circles, have also 'forced' TV industry to take the road of professionalization of TV channels.

关 键 词：电视专业化频道 理论背景 媒体背景 技术背景 受众背景 中国电视体制改革 

分 类 号：J992.0[艺术—电影电视艺术]